Growing Up and Liking It (complete booklets:
1944, 1949, 1957, 1963, 1964,
1970, 1972, 1976, 1991 The Personal Products
Company, U.S.A.) (many covers, 1944-1978)
Panties: Modess "Sanitary
Shield" (two-band pad holder in crotch; 1970s; U.S.A.)
Modess "Panti-kini" (two-band holder
to hold pad in crotch; 1960s-1970s, U.S.A.)
Many more women's underpants
Carefree (U.K.) panty liner ads, 1993, 1994
Carefree Teens (U.S.A.) Personal Products, colored
pantyliners, about 1990 - more of them
Carefree (Germany) (ads) 1990
, pantiliners. 1981,
also 1981, 1983. See
also Ads for Teens
"A Teaching Guide for Menstrual
Hygiene" (cover, 1962, Personal Products
Corp., U.S.A.)
"A Teacher's Guide to Feminine Hygiene"
(cover, 1973, Personal Products Corp.,
U.S.A.)
"Educational Material on Menstruation furnished
by the makers of Tampax" (1966) U.S.A.
Folder with huge number of information sheets, etc.
"Educational Portfolio on Menstrual Hygiene"
(1968) U.S.A. Teacher's
kit for Modess sanitary napkins, menstrual tampons
and panties (mostly complete)
"From Fiction to Fact: a teaching guide about
puberty, menstruation and the human reproductive system" (complete 1966, 1986, Tambrands, U.S.A. The 1966 version is part of the
huge "Educational Material on Menstruation furnished
by the makers of Tampax," 1966)
"Teacher's kit" (complete,
early 1950s, Personal Products Corp., U.S.A.)
How shall I tell my daughter? [Daughter
in the 1969 edition] (complete booklets, 1963,
1969, Personal Products Co.) See covers
of Modess booklets. Excerpt about how to
fasten a pad to a belt and about sanitary panties & a funny story from
the 1969 booklet.
Modess (Johnson & Johnson, U.S.A.):
1927 Gilbreth report to Johnson & Johnson
about Modess - newspaper ads 1927-28 - "Silent Purchase" ad, June 1928 - ad, 1928 - ad, April 1929 ("Don't
weaken, Mother") - ad, June 1929 ("Never
mind, Mother, you'll learn") - ad about
concealing pad, 1930 - ad compared with Kotex
ad, 1931 - ad, 1931 - wrapped
Modess pad for dispenser, 1930s? - Ad, U.K.,
1936 - True or False? ad in The American Girl
magazine, January 1947 - Australian ad, 1957
- ad (1956) with "Modess . . . . because"
ad incorporated into it - ad for "Growing
Up and Liking It" booklet (1963, Modess) - actress Carol
Lynley in "How shall I tell my daughter?" booklet ad (1955)
- Modess . . . . because ads (many dates) - French ad, 1970s? - ad,
French, 1972, photo by David Hamilton - Personal Digest
leaflets (6), 1966-67: describe Modess products - How
Modess Sanitary Napkins Began: excerpts from"A Company That Cares:
One Hundred Year Illustrated History of Johnson and Johnson"
Booklets menstrual hygiene companies made
for girls, women and teachers - patent medicine
- a list of books and articles about menstruation
- videos
 
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Growing up and liking it (1978)
Puberty, menstrual education booklet for girls (Personal Products, U.S.A.)
(Modess, sanitary napkin, pad, menstruation, panty pad, Carefree, Stayfree,
starter kit, teen, teenager, period, cycle)
You're looking at a booklet that resembles its shorter
immediate predecessor from 1976. The differences seem mostly to be formatting
- the layout and typefaces are different - and some illustrations: the editor
abandoned a more anatomically correct picture
for a simplified but bolder drawing that pictures the labia. This boldness
is further reflected in the addition of "Anus," "Labia"
(separate entries for inner and outer) and "Vulva" to the Vocabulary, formerly called a Glossary,
which also drops "Cramps," "Ovum," and "Period"
among others for some reason.
This edition shows the Starter Kit contents
rather than just the box, which looks the same.
Among other changes, "Jane Yates" no longer writes Susan, the
"Consumer Information Center" does - talk about anonymous! Did
Ms. Yates quit? That points to the problem of putting any real employee's
name in the booklet; fictional ones sit at their desks forever (see how
the Pinkham Medicine Company almost solved this
problem).
Read about Judy Blume's influence. Coincidentally,
Blume means flower in German, which bloom throughout
this booklet including the cover. And the word flower
has a long history, not entirely ironic, in the culture of menstruation.
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Below: back cover (p. 28)
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Below: front cover (p. 1)
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NEXT | 2-3 4-5 6-7 8-9
10-11 12-13 14-15 16-17 18-19
20-21 22-23 24-25 (starter kit ad) 26 (starter
kit ad)-27
Growing Up and Liking It (complete booklets: 1944,
1949, 1957, 1963, 1964, 1970,
1972, 1976, 1991 The Personal Products Company, U.S.A.) (many covers, 1944-1978)
How shall I tell my daughter? [Daughter in
the 1969 edition] (complete booklets, 1963,
1969, Personal Products Co.) See covers
of Modess booklets. Excerpt about how to
fasten a pad to a belt and about sanitary panties & a funny story from
the 1969 booklet.
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