See the same ad from the U.S.A., 1938, with
slightly different text.
More Tampax ads:
Ad Aug 1965 - actress
Susan Dey ad, 1970 -
gymnast Mary Lou Retton
ad, 1986 - ad "Are you
sure I'll still be a virgin?" Feb. 1990 -
ad (British, nude) 1992
- Tampax sign (World
War II) - ad,
British, 1994 (the thong advantage)
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
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The Museum of Menstruation and Women's Health
How Modess
menstrual napkins began:
Excerpts from"A Company That Cares:
One Hundred Year Illustrated History
of Johnson and Johnson" by Lawrence G.
Foster (1986).
Modess pads seems to have been the
second major brand after Kotex to
survive into the modern era, although
it's basically gone in the U.S.A.
today. Started in 1926 (see a strange,
early ad), five to six years after
Kotex (read about Kotex's first ad),
it early had difficulty competing with
the Kimberly-Clark napkin, which
caused J&J to commission the
future-famous Dr. Lillian Gilbreth to
study the market and report back,
which she did in a fun-and-fact-filled
report (here).
This excerpt doesn't mention Lister's Towels,
probably the first disposable pad in
the U.S. In the 1920s Kimberly-Clark
had to promise publications that its
ads would have enough class so as not
to embarrass them; the ads did have
that class, as you can see in this odd but
revealing advertisement. Interestingly
enough, Germany at this time did
advertise a disposable pad (here),
apparently successfully.
A Dutchman kindly sent these
scans from his copy of the book.
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