See also Australian douche ad
(ca. 1900) - Fresca
douche powder (U.S.A.) (date ?) - Kotique douche liquid
ad, 1974 (U.S.A.) - Liasan
(1) genital wash ad, 1980s (Germany) - Liasan (2) genital wash
ad, 1980s (Germany) - Lysol
douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad,
1948 (U.S.A.) - Marvel
douche liquid ad, 1928 (U.S.A.) - Midol menstrual pain
pill ad, 1938 (U.S.A.) - Midol
booklet (selections), 1959 (U.S.A.) - Mum deodorant cream ad,
1926 (U.S.A.) - Pristeen
genital spray ad, 1969 (U.S.A.) - Spalt pain tablets,
1936 (Germany) - Sterizol
douche liquid ad, 1926 (U.S.A.) - Vionell genital spray ad,
1970, with Cheryl Tiegs (Germany) - Zonite douche liquid ad,
1928 (U.S.A.)
The Perils of Vaginal
Douching (essay by Luci Capo Rome) - the odor page
And read Lynn Peril's series
about these and similar booklets!
See more Kotex items: First ad (1921) -
ad 1928 (Sears and
Roebuck catalog) - Lee
Miller ads (first real person in
amenstrual hygiene ad, 1928) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - Preparing
for Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in Spanish
showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Pristeen
"Feminine Hygiene Deodorant" ad, 1969
(Scroll down to see more
ads & items in the column at left, )
Unlike some other products (scroll
down left-hand column) designed to
kill or cover up women's genital odor,
a woman sprayed the American deodorant
Pristeen - pristine misspelled - onto
her vulva.
But, darn it, why don't ads use the word
vulva
when that's what they mean, like
below? I'll bet you the word has never
appeared in an ad in a mainstream
consumer magazine in America, but
vagina has, which is good when it's
appropriate.
Vulva
seems to have a taboo value that vagina
doesn't. Maybe it's because people
know that vaginas have a medical
function - babies and, uh, some
other stuff - but vulvas just sit
there. They're decoration. That's
the problem in America, where
decoration implies appeal. You take
it from there.
Consider this
poor "girl," below, forced to sit in
a field of flowers to make her smell
better - but they've turned brown! She killed
them - she smells that bad!! She's
not a "nice-to-be-with girl," actually
the last line in the ad (read the
third picture). She might also need a
tick spray if she doesn't leave soon!
See the odor
page for what really causes menstrual
odor - if
you dare!
The ad appeared in 1969; the
magazine is unknown.
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Hey, silly, turn that
frown upside down!
Pristine will protect
you, "calmly and quietly, all day
long."
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I love it! This is classic
American ad copy, pushing
the buttons of femininity,
genital odor, acceptability,
concealment of sexuality,
medical authority and
probably a dozen others.
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NEXT: Spalt pain
tablets (Germany)
© 1999 Harry Finley. It is
illegal to reproduce or distribute
any of the work on this Web site in
any manner or medium
without written permission of the
author. Please report
suspected violations to hfinley@mum.org
See also
Australian
douche ad (ca. 1900) - Fresca douche
powder (U.S.A.) (date ?) - Kotique
douche liquid ad, 1974 (U.S.A.) - Liasan (1)
genital wash ad, 1980s (Germany) - Liasan (2)
genital wash ad, 1980s (Germany) - Lysol douche
liquid ad, 1928 (U.S.A.) - Lysol douche
liquid ad, 1948 (U.S.A.) - Marvel douche
liquid ad, 1928 (U.S.A.) - Midol
menstrual pain pill ad, 1938 (U.S.A.)
- Midol
booklet (selections), 1959
(U.S.A.) - Mum
deodorant cream ad, 1926 (U.S.A.) - Pristeen
genital spray ad, 1969 (U.S.A.) - Spalt pain
tablets, 1936 (Germany) - Sterizol
douche liquid ad, 1926 (U.S.A.) - Vionell genital
spray ad, 1970, with Cheryl Tiegs
(Germany) - Zonite
douche liquid ad, 1928 (U.S.A.)
The Perils of
Vaginal Douching (essay by Luci
Capo Rome) - the odor
page
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