See
also Australian
douche ad (ca. 1900) - Fresca
douche powder (U.S.A.) (date ?) - Kotique douche
liquid ad, 1974 (U.S.A.) - Liasan (1) genital
wash ad, 1980s (Germany) - Liasan (2) genital
wash ad, 1980s (Germany) - Lysol douche liquid
ad, 1928 (U.S.A.) - Lysol
douche liquid ad, 1948 (U.S.A.) - Marvel douche liquid
ad, 1928 (U.S.A.) - Midol
menstrual pain pill ad, 1938 (U.S.A.) - Midol booklet
(selections), 1959 (U.S.A.) - Mum deodorant cream
ad, 1926 (U.S.A.) - Myzone
menstrual pain pills ad, 1952 (Australia) -
Pristeen genital
spray ad, 1969 (U.S.A.) - Spalt pain tablets,
1936 (Germany) - Sterizol
douche liquid ad, 1926 (U.S.A.) - Zonite douche liquid
ad, 1928 (U.S.A.)
The Perils of
Vaginal Douching (essay by Luci Capo
Rome) - the odor
page
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The
Museum of Menstruation and Women's
Health
Model Cheryl Tiegs
for Carefree
menstrual tampons (U.S.A.), Tampax,
(U.S.A.), and
Vionell
"intimate grooming" deodorant (Germany)
& Ali McGraw
for Playtex tampons
Cheryl
Tiegs is an American model whose
photos have ranged from
high-fashion clothing to
"cheesecake," sexy pictures
exposing much skin, but not
pornographic - you know what I
mean, which I think is what an
attorney general of the United
States once said when confronted
with the same question.
Ali McGraw
is best known in the film Love
Story (1970), for which she
received an Academy Award
nomination.
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This ad probably
comes from the early 1970s; the
magazine is unknown.
Look at the Carefree
tampon, which had no applicator
(like o.b.).
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The words from the
ad above.
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Below:
A contributor sent these scans
with Tiegs (left, 1969) - see a
larger and complete version - and
Ali McGraw
(1967, the year before she
appeared in her first well-known
film, Goodbye, Columbus).
Publications unknown.
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Above:
Ms. Tiegs in an ad for Vionell vulva
deodorant, from twen
magazine, Germany, 1970.
The art director for twen (short
for the English word "twenty
[-year-old, á la Seventeen
magazine]," and always written
lowercase) was Willy Fleckhaus,
who greatly altered and, I think,
improved magazine design. He later
art directed the magazine of the Frankfurter
Allegemeine Zeitung,
perhaps Germany's greatest
newspaper, when I was the art
director of a tiny American
magazine, also in Frankfurt. He
awed me; my boss kept telling me
to call him up, but I was, well,
too shy to contact the great man.
When I read his obituary in the
FAZ I was relieved, because now
the pressure was off. The article
said that he had lived in Italy,
anyway. But I have imitated his
design to this day.
Basically, the words in the ad
warn the reader that there are
special glands in the "intimate
region" (the mind maybe?), code
for the crotch, and soap won't do
a long-lasting job on the odor
they produce. Is this spray
shellac?
Read an ad from 1969 for the
American deodorant Pristeen,
which expresses similar thoughts.
And see what Lysol
cleaned in the 1920s, besides
toilets.
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As a popular model,
Tiegs appeared in many American
fashion magazines early in her
career. January 1975 issue
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18 June 1978 issue
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Like actresses Carol Lynley
and Susan Dey,
Tiegs had a doll made in her
image, although it doesn't look
like her. Just one guy's opinion.
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Tiegs
posed for the Sports Illustrated
swimsuit issue (Cathy Rigby
and Mary
Lou Retton also made Sports
Illustrated), although I doubt
this picture is from that
magazine. A site visitor said that
the picture forms part of a
poster.
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She modeled in a
Sears, Roebuck catalog, 1986.
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NEXT: Sterizol douche liquid ad
© 1999 Harry Finley. It is
illegal to reproduce or distribute
any of the work on this Web site
in any manner or medium without
written permission of the author.
Please report suspected violations
to hfinley@mum.org
See also
Australian
douche ad (ca. 1900) - Fresca
douche powder (U.S.A.) (date ?) -
Kotique
douche liquid ad, 1974 (U.S.A.) -
Liasan (1)
genital wash ad, 1980s (Germany) -
Liasan (2)
genital wash ad, 1980s (Germany) -
Lysol
douche liquid ad, 1928 (U.S.A.) -
Lysol
douche liquid ad, 1948 (U.S.A.) -
Marvel
douche liquid ad, 1928 (U.S.A.) -
Midol
menstrual pain pill ad, 1938
(U.S.A.) - Midol
booklet (selections), 1959
(U.S.A.) - Mum
deodorant cream ad, 1926 (U.S.A.)
- Pristeen
genital spray ad, 1969 (U.S.A.) -
Spalt
pain tablets, 1936 (Germany) - Sterizol
douche liquid ad, 1926 (U.S.A.) -
Vionell
genital spray ad, 1970, with
Cheryl Tiegs (Germany) - Zonite
douche liquid ad, 1928 (U.S.A.)
The Perils
of Vaginal Douching (essay
by Luci Capo Rome) - the odor page
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