Read the 1963 Growing up and liking it.
Marjorie May, three booklets, 1935 main page
See a Kotex ad
advertising this booklet.
See Kotex items: First ad (1921;
scroll to bottom of page) - ad 1928 (Sears and Roebuck catalog)
- Lee Miller ads
(first real person in a menstrual hygiene ad,
1928) - Marjorie May's
Twelfth Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - Preparing
for Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in Spanish
showing disposal
method - box
from about 1969 - "Are you in the know?"
ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Modess menarche, menstruation &
puberty booklet
Growing up and
liking it, 1970, complete,
U.S.A.
Compared to the earliest Kotex
sanitary napkin & puberty
booklets, Growing
up and liking it (from the
Kotex competitor, Modess [Personal
Products Company], which lost the
battle) reads easily and colloquially
(just like the even more relaxed As One Girl to
Another, Kotex, from 1940, whose
typography reinforces this) reflecting
in a way the ease and slang of popular
songs of the time. It would be
interesting to know why language on
screen and in publications seems to
have changed so much in so few years.
Also in contrast to the earliest booklets,
the reader sees anatomical diagrams of
the reproductive system, although I
wonder how interested girls were in
them. The accompanying physiological
discussions are pretty dry. Of course
a doctor - a male doctor -
that authority figure in recent
American society, talks the
physiology.
Throughout the booklet "growing up"
means puberty, an interesting, narrow
meaning but consistent with the title.
See the ad
the teenage Carol
Lynley, later an actress,
made for these booklets, and see other
ads for
menarche-education booklets: Marjorie May's
Twelfth Birthday (Kotex, 1933),
Tampax tampons
(1970, with Susan Dey) and German o.b. tampons
(lower ad, 1981).
This booklet is meant for children.
Read the complete 1963 How Shall I Tell
My Daughter, for mothers.
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Back & front covers. The
booklet measures 5.25 x 6.75" (13.5 x 17.3 cm)
See other covers from
the
Growing up and liking it series.
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© 2006 Harry Finley. It is
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