How Modess Sanitary Napkins Began:
excerpts from"A Company That Cares: One Hundred Year Illustrated History
of Johnson and Johnson"
Modess "Panti-kini"
(two-band holder to hold pad in crotch; 1960s-1970s, U.S.A.)
Modess "Sanitary Shield" (two-band pad
holder in crotch; 1970s; U.S.A.)
More panties.
 
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Personal Digest & . . . . because leaflets (Personal Products, 1966-67,
U.S.A.), with menstrual napkins (pads), tampons, panties & napkin
belts, & household advice. See puberty
booklets for girls and their mothers, and booklets for women
Seven covers with links
Below are Personal Digest leaflets, published
by Personal Products Company for Modess sanitary (menstrual) napkins and
tampons, panties and belts to hold menstrual pads. MUM has leaflets from
1966 and 1967 (below). I suspect women found them
in stores next to, or in, the Modess menstrual pad boxes. They contained
household and beauty information as well as descriptions of Modess products
(tampons, sanitary napkins, underpants).
The other leaflet's title . . . . because
connects to the classy Modess . . . . because ad campaign
that ran for decades. The leaflet curiously shows none of the famous photos
nor the reticence of those ads. It actually rambles across six panels rather
than the customary four - maybe relieved to be able to talk!
See below for the leaflets on this site.
Tambrands, the former maker of Tampax tampons, kindly donated the
leaflets.
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© 2009 Harry Finley. It is illegal to reproduce or
distribute any of the work on this Web site in any
manner or medium without written permission of
the author. Please report suspected violations to hfinley@mum.org
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