More Modess:
1927 Gilbreth report to Johnson & Johnson
about Modess
newspaper ads 1927-28
"Silent Purchase" ad, June 1928
ad, 1928
"Modernizing Mother" ads: #1, February
1929 ("Mother . . . don't be quaint");
#3 April 1929 ("Don't weaken, Mother");
#5, June 1929 ("Never mind, Mother, you'll learn")
ad about concealing pad, 1930
ad compared with Kotex ad, 1931
ad, 1931
wrapped Modess pad for dispenser, 1930s? Ad, U.K., 1936
True or False? ad in The American Girl magazine,
January 1947
Australian ad, 1957
ad (1956) with "Modess . . . . because"
ad incorporated into it
ad for "Growing Up and Liking It" booklet
(1963, Modess)
actress Carol Lynley in "How shall I tell
my daughter?" booklet ad (1955)
Modess . . . . because ads (many dates) - and threw
in household tips.French ad, 1970s?
ad, French, 1972, photo by David Hamilton Personal Digest leaflets (6), 1966-67: describe Modess
products
How Modess Sanitary Napkins Began: excerpts from"A
Company That Cares: One Hundred Year Illustrated History of Johnson and
Johnson"
Panties: Modess "Sanitary
Shield" (two-band pad holder in crotch; 1970s; U.S.A.)
Modess "Panti-kini" (two-band holder
to hold pad in crotch; 1960s-1970s, U.S.A.)
 
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MUSEUM OF MENSTRUATION AND WOMEN'S HEALTH
Personal Digest
Folder showing Modess products, 1967,
U.S.A.
Personal Products Company
tampon, pad, sanitary napkin, panty, panties, brief, belt, menstruation,
menstrual cycle, period
women, Coets, Meds, Vee-Form
Companies like Personal Products made folders showing what they offered
and threw in some household tips. See more of these Modess leaflets.
Kotex did the same.
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Below: Below:
The 2 sides of the 4-page folder, reduced.
Each of the glossy pages measures 2 3/4 x 4 1/2" (7 x 11.4 cm).
When folded up, the first page is the woman with leaves
(below right).
This opens to the pages in the bottom row, below, starting with
the dissected Modess pad at left.
Click on the small pictures to see enlargements.
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Below: Pads for women to wear after
childbirth - "hospital size"
- and
nurses associated with them have been around
for a long time.
Women wore them with belts.
I once thought that "hospital" meant that the pads were that size - huge.
And they were. Today women can wear
"overnight" pads for a large loss of menses.
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NEXT | Meds tampons
(U.S.A. and elsewhere, box and tampon, 1967, Personal Products Company)
- Meds (box & tampons, 1940s-1950s?) -
pamphlet introducing Meds to the world (1930s)
- Meds box & tampons, 1970, New Zealand - 1941 ad -
Several Personal Digest leaflets - 1967
ad - undated instructions here and here.
- Australian ad, 1950s
Panties: Modess "Sanitary
Shield" (two-band pad holder in crotch; 1970s; U.S.A.)
Modess "Panti-kini" (two-band holder
to hold pad in crotch; 1960s-1970s, U.S.A.)
© 2011 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site
in any manner or medium without written permission of the author. Please
report suspected
violations to hfinley@mum.org\
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