American Meds tampon
and ad, 1967 - American Meds ad, 1941
And read Lynn Peril's series
about these and similar booklets!
See more Kotex items: First ad (1921) -
ad 1928 (Sears and
Roebuck catalog) - Lee
Miller ads (first real person in
amenstrual hygiene ad, 1928) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - Preparing
for Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in Spanish
showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Ad for Meds
tampons (9 December 195?, The
Australian Women's Weekly)
The American company Johnson &
Johnson produced Meds tampons from the
1930s to the 1970s. This ad seems to
reflect a common theme of its sister
Modess advertising (also from J &
J): fashion.
Even though she is doing the wash, she
imitates the women in many Modess ads
that emphasize the pad's suitability with
nice clothes rather than strong
action, which tampon ads usually
stress; she
isn't playing tennis, for example,
which a tampon ad could and would show
and she certainly isn't swimming, that
bête noire of pad ads. But the fact
that she is not just standing, looking
pretty, does reveal the ad's
sensitivity to the advantage of
tampons.
The supreme example of this is the
decades-long series of Modess . . . .
because ads that had little text
and showed a beautifully dressed
woman, immobile. They are maybe the
most elegant of all menstrual-products
ads.
My
thanks to an Australian friend
of this museum for this ad!
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American Meds tampon
and ad, 1967 - American Meds ad,
1941
© 2000 Harry Finley. It is illegal
to reproduce or distribute any of the
work on this Web site in any manner or
medium without written permission of
the author. Please report suspected
violations to hfinley@mum.org
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