More menstrual and
everyday underpants
Japanese, early
20th century - "Sanitary
Bloomers," 1922 (ad from Sears, Roebuck
catalog, U.S.A.) - various underpants, 1928
(page from Sears, Roebuck catalog) - step-in, Hickory, 1928 (ad from
Vanity Fair magazine, U.S.A.) - first Sears everyday underpants
(nonmenstrual), 1935 (ad from Sears, Roebuck
catalog) - various underpants
(and belts), 1946-47 (page from Sears, Roebuck
catalog) - various underpants,
1960s (part of Personal Digest, Modess, U.S.A.)
- SheShells
underpants (1970s)
See a prototype of
the first Kotex ad.
See more Kotex items: Ad 1928 (Sears and Roebuck catalog)
- Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - 1920s booklet in Spanish showing
disposal method -
box from about 1969 -
Preparing
for Womanhood (1920s, booklet for girls)
- "Are you in the know?"
ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Modess "Sanitary Shield" for
menstrual pads (Personal Products
Company, 1972)
Modess - the name has appeared on a
line of pads and tampon since the mid
1920s (here's a "Silent
Purchase" ad from 1928, and see
an early
attempt - 1927 - to improve the
pad) - made this pad carrier in the
transitional era between belted and
stick-on pads (the photos below show
it holding a Stayfree pad, the early
beltless promoted by gymnast Cathy Rigby in
many ads).
Read more about the shield on the
back of the box at the bottom of the
page.
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A plastic mannequin
wears the shield.
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The shield partly
expanded.
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Two elastic bands in
the crotch hold the pad.
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The bands holding a
contemporary sticky-back Stayfree pad,
which was much thicker than today's
pads.
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This box contained the
shield (front). Note the hole, at top,
for sliding onto a horizontal rod in a
store. The words, below left on the
box, are enlarged below.
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The back of the
box, above, held the information
enlarged below.
Yes, the box is
really this shade of green and yellow, and
the shield is pink.
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Above: words enlarged
from the front of the box.
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Above: words enlarged
from the back of the box.
Bulging, slipping,
twisting and bothersome attachments
had been constant complaints from
women since the 1920s, and probably
before. I'm sure at least some of
these complaints remained with this
attempt.
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More menstrual
and everyday underpants
Japanese,
early 20th century - "Sanitary
Bloomers," 1922 (ad from Sears,
Roebuck catalog, U.S.A.), various underpants,
1960s (part of Personal Digest,
Modess, U.S.A.) - SheShells
underpants (1970s)
© 1999 Harry Finley. It is
illegal to reproduce or distribute
work on this Web site in any manner or
medium without written permission of
the author. Please report suspected
violations to hfinley@mum.org
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