One of the most beautiful fashion drawings I have ever seen, for "sanitary step-ins" (see also the above page from Sears), a rubber-seated pair of underpants.
See many belts.
See ads for menarche-education booklets: Marjorie May's Twelfth Birthday (Kotex, 1932), Tampax tampons (1970, with Susan Dey), Personal Products (1955, with Carol Lynley), and German o.b. tampons (lower ad, 1981)
See also the booklets How shall I tell my daughter? (Modess, various dates), and Growing up and liking it (Modess, various dates)
And read Lynn Peril's series about these and similar booklets!
Read the full text of the 1935 Canadian edition of Marjorie May's Twelfth Birthday, probably identical to the American edition.
Is this the first Tampax tampon? Go to Early Commercial Tampons
Other early commercial tampons - Main Tampax patent - Ad from 1936 - World War II Tampax sign
More ads for teens (see also introductory page for teenage advertising): Are you in the know? (Kotex napkins and Quest napkin powder, 1948, U.S.A.), Are you in the know? (Kotex napkins and belts, 1949, U.S.A.)Are you in the know? (Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts, 1964, U.S.A.), Freedom (1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
See early tampons and a list of tampon on this site - at least the ones I've cataloged.
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
homepageMUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

Early "sanitary panties" for menstruation from the Sears, Roebuck Catalog (1928)

Apparently women did not wear underpants until the upper classes started doing so in the nineteenth century, probably originally developed in England for children to shield their legs and genitals from view when playing at school.

The first ones were essentially two long leg tubes joined at the waist, leaving a large gap in the crotch, enabling the woman to perform bodily functions without lowering them. I suspect the wide dresses of the era made dealing with underpants inconvenient.

Later in the century the gap was closed, and the legs became shorter. Sears sold a form of children's diapers early in the century which actually looked like today's briefs for both sexes.

In 1922 Sears advertised "sanitary bloomers" for night wear, which look like the briefs we know.

A little later we see one of the most beautiful fashion drawings I have ever seen, for "sanitary step-ins" (see also the above page from Sears), a rubber-seated pair of underpants.

It wasn't until 1935 that Sears sold what we would call briefs for women to wear in non-menstrual situations.

© 1999 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium without written permission of the author. Please report suspected violations to hfinley@mum.org