Compare the American "Modess,
because . . ." ads, a French Modess ad,
a French ad featuring just a man!,
and ads for teens.
See the box for
the French version of this tampon
See Kotex items: First ad
(1921) - ad 1928 (Sears
and Roebuck catalog) - Lee Miller ads
(first real person in amenstrual hygiene ad,
1928) - Marjorie
May's Twelfth Birthday (booklet for
girls, 1928, Australian edition; there are
many links here to Kotex items) - Preparing for
Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in
Spanish showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
|
Ad for Freedom
menstrual tampons,
sanitary napkins and panty pads,
1990, Germany, from Kotex
Germans saw this effervescent,
and nude
- that's body
paint - woman laughing
for Freedom menstrual pads,
tampons and panty pads in a 1990
issue of the German magazine Girl!
(yes, Girl!), a mainstream
magazine for German teenage girls,
and also in mainstream magazines
for women, such as Freundin
("Girlfriend"). Like the French,
Germans accept nudity both in life
and in print, and elsewhere, with
less fuss than Americans - much
less fuss.
The words at lower right say, "Menstrual
hygiene that's fun [!]
," which may be pushing the issue
("Monatshygiene, die Spaß
macht" in German).
Kimberly-Clark, the American
company that makes Kotex menstrual
pads and tampons, sells Freedom in
Germany and also a brand in
France, which at this time also
had models looking as if they were
really enjoying themselves during
menstruation, not like those
crabby Americans! It's probable
that the colorful packaging is
meant to disguise the
merchandise, though, rather than
show any pleasure in periods.
Many younger, hip Germans know
English words like "girl" and
"freedom," and there is actually a
German magazine for teenage girls
called Mädchen, which means
"girl." Go figure. English has a
foot in pop culture around the
world.
See the box
for this tampon. See a similar
German ad, also from Girl!
in 1990. See a plastic
shopping bag with a
menstrual pad ad on it - German,
of course.
|
See the box
for the French version of this tampon. See
a similar German
ad, also from Girl! in
1990 and funny versions from England.
Compare the American "Modess,
because . . ." ads, a French Modess ad,
and a French ad featuring just a man!
See more ads
for menarche-education booklets: Marjorie
May's Twelfth Birthday
(Kotex, 1933), Tampax
tampons (1970, with Susan Dey), Personal
Products (1955, with Carol
Lynley), and German o.b. tampons
(lower ad, 1981)
See also the booklets
How shall I
tell my daughter? (Modess,
various dates), Growing up
and liking it (Modess,
various dates), and Marjorie
May's Twelfth Birthday
(Kotex, 1928).
And read Lynn Peril's series
about these and similar booklets!
See another ad for
As One Girl to Another (1942), and
the booklet
itself.
© 1999 Harry Finley. It is
illegal to reproduce or distribute
any of the work on this Web site
in any manner or medium without
written permission of the author.
Please report suspected violations
to hfinley@mum.org
|
|