Compare the American "Modess
. . . . because" ads, and the German "Freedom"
(Kimberly-Clark) for teens.
See a prototype
of the first Kotex ad.
See more Kotex items: Ad 1928 (Sears and Roebuck
catalog) - Marjorie
May's Twelfth Birthday (booklet for
girls, 1928, Australian edition; there are
many links here to Kotex items) - 1920s
booklet in Spanish showing disposal method
- box from about
1969 - Preparing
for Womanhood (1920s, booklet for
girls) - "Are you in the
know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
|
Modess sanitary napkin ad, France.
1970s?
The French
tolerate - no, ENJOY! - a much
greater degree of nudity in
their advertising than do
Americans. Compare the
at-a-loss-for-words "Modess . . .
. because" ad campaign in
the U.S.A., where dealing with
the unspeakable is, well, not to
talk about it, silly!
On the other
hand, the French have made one
of the few menstrual hygiene ads
to feature a MAN
- at least, to the best of my
knowledge.
These ads show
how the same company tailors its
advertising to the audience.
Kimberly-Clark, which makes
Kotex, did the same thing in
selling to German
teenagers, who are less
frightened of nudity, and a lot
of other things, too.
This is
a large file that downloads
slowly!
|
Compare the American "Modess
. . . . because" ads, and the German "Freedom"
(Kimberly-Clark) for teens.
© 1998 Harry
Finley. It is illegal to reproduce or
distribute work on
this Web site in any manner or medium
without written permission of
the author. Please report suspected
violations to hfinley@mum.org
|