Pursettes panty
See more ads for Pursettes: July 1972 (letter testimonial) - August 1973 (letter testimonial) - February 1974 (cartoon story) - September 1972 (letter testimonial) - August 1974 (letter testimonial) - 1975 (cartoon story) - undated "regular" ad
Go to Saba ad, Are you in the know? (Kotex ads 1949, 1953), Ads for Teens
See a 1965 ad for a Pursettes school educational kit - Pursettes Getting to Know Yourself booklet for girls - other teaching booklets: Growing Up and Liking It and How Shall I Tell My Daughter?
The Pursettes tampon itself
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Pursettes menstrual tampon ad, 1974

Pursettes, a tampon (here) with a lubricated tip which was sold in the U.S.A in the 1960s through the 1980s, used cartoon advertising to appeal to a young audience (as did Saba in Denmark).

The stories were similar. Typically one girl advises another to use Pursettes because of its lubrication and size. And of course the stories involved boys, sometimes showing that because this tampon is so small, a boy would not notice it even if he saw it. Frankly, I don't think a boy would have cared that much. But the ads kept girls on their toes - and fearful. Better not use the applicator brand! But that was a tough sell (as it is with menstrual cups), and the brand died out.

This ad is from October 1974, about the same time as the Saba ad.

This is a very large file and downloads slowly!

See more ads for Pursettes: July 1972 (letter testimonial) - August 1973 (letter testimonial) - February 1974 (cartoon story)

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