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See more
Pursettes ads: September
1972 (letter testimonial) - August 1974 (cartoon
story) - October 1974
(cartoon story) - February
1974 (cartoon story) - August 1973 (letter
testimonial) - 1975
(cartoon story) - undated
"regular" ad
See an actual Pursettes compact and a real box of Pursettes and
the tampon itself.
And see famous people, some under twenty, in
menstrual products advertising.
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Pursettes tampon ad, 1972
Pursettes, a tampon with a
lubricated tip which was sold in the
U.S.A in the 1960s through the 1980s,
used cartoon advertising to appeal to
a young audience (as did Saba in
Denmark).
A remarkable
thing to note here is that the
writer uses a semi-colon, and
correctly (fifth and sixth
lines down: "They agree; there's
really nothing like them.")!
Grab the first kid you see walking
down the street by his or her scruffy
t-shirt and scream, "USE A SEMI-COLON
IN A SENTENCE!" You will probably vote
for school vouchers thereafter, a bad
idea, making our schools even worse,
especially for poor people.
The bulk of the letter corresponds
to how you would think a majorette
would write a letter: a little too
enthusiastically, as are the other
testimonials. But that's what a
testimonial is supposed to be.
It would be interesting to know how
her life turned out: she's probably in
her early forties.
See the September
1972 ad for commentary about
testimonial ads in general, etc.
This ad is from July 1972.
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END
San-Nap tampons box -
folder
See San-Nap-Pak sanitary
napkin ads from 1932
and 1945 and Ads for teenagers.
© 1998 Harry Finley. It is illegal to
reproduce or
distribute any of the work on this Web site in
any
manner or medium without written permission
of the author. Please report suspected
violations to hfinley@mum.org
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