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Saba menstrual pad ad for teens, about 1975
This Saba menstrual napkin ad, from a Danish magazine, about 1975, is
more open than American ads from the time, but relies on the same girl-to-girl advice and concern about boys. Read about the company that made this pad, and
see a bit of its museum exhibit celebrating their
50th anniversary!
The story below is obvious: by using the new brand of sanitary napkin
- not the old-fashioned one - she feels safer and more comfortable, especially
with Kim, the hunk she's dancing with. What is interesting for Americans
is that she rides a bicycle to the dance, hoping
that Kim's there, and that the music lyrics are English, showing the influence
of English-language popular culture. Probably most Danes would understand
the words. (Apparently some courses in Danish universities are taught in
English.)
Note also that the lyrics, "For you alone," could mean that
her Saba pad is for herself alone, meaning that it is not detectable by
Kim.
Kim asks her out, by the way.
What a reader will never see in an American publication is a bare-breasted
girl looking into her underpants at a menstrual pad! Playboy
wouldn't show that! Northern Europeans seem to be more comfortable with
their bodies.
This is a very large file and downloads slowly!
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© 1998 Harry Finley. It is illegal to reproduce or distribute
any of the work on this Web site in any manner or medium
without written permission of the author. Please report
suspected violations to hfinley@mum.org
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