Read the complete 1963 edition. See some covers of How shall I tell my daughter? and
an excerpt from the 1969 edition.
Marjorie May, three booklets, 1935 main page
See a Kotex ad advertising this booklet.
See Kotex items: First ad (1921;
scroll to bottom of page) - ad 1928 (Sears and Roebuck
catalog) - Lee Miller ads (first real person
in a menstrual hygiene ad, 1928) - Marjorie May's
Twelfth Birthday (booklet for girls, 1928, Australian edition; there
are many links here to Kotex items) - Preparing
for Womanhood (1920s, booklet for girls; Australian edition) - 1920s
booklet in Spanish showing disposal method
- box from about 1969 -
"Are you in the know?" ads
(Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads for Teenagers main page
DIRECTORY of all topics (See also the
SEARCH ENGINE, bottom
of page.)
 
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How shall I tell my Daughter? Puberty and
menstruation booklet, Modess. 1969, U.S.A.
Complete booklet
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This is probably an early mixed-race booklet. The menstrual products
companies had for decades aimed for a white American market. The Sixties
and Seventies changed the face of advertising!
Personal Products Company, besides making menstrual pads, also published
booklets explaining menstruation and puberty for girls and their parents
(mothers), as did other companies, such as Kimberly-Clark (Kotex; sample
booklets here) and Tampax tampons (here).
See the ad the teenage Carol
Lynley, later an actress, made for these booklets, and see other
ads for menarche-education booklets: Marjorie May's Twelfth Birthday (Kotex, 1933), Tampax tampons (1970, with Susan Dey) and German o.b. tampons (lower ad, 1981).
This booklet is meant for mothers.
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Below: Front cover. The booklet, of coated
(shiny) paper, measures the odd size of 5.25 x 9" (3.2 x 22.8 cm). I suspect this is one of the earliest portrayals of non-whites
in an American menstruation booklet. Just the decade before Kotex
wrote "your lily-white hand" in its
etiquette booklet for teenagers - white ones, by implication.
Strangely, daughter is capitalized in the title but not in the 1963 edition.
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Below: Back cover.
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NEXT | Covers,
inside front cover & p.1, pp. 2-3,
4-5, 6-7, 8-9, 10-11, 12-13,
14-15, 16-17, 18-19, 20-21. See the
complete 1963 edition.
See some covers of How shall I tell my daughter?
and an excerpt and funny story from the 1969
edition. See also Personal
Digest and Growing
up and liking it from the same company, and Lynn Peril's article
about such booklets. See a list
of all such booklets on this site.
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© 2007 Harry Finley. It is illegal to reproduce or distribute any
of the
work on this Web site in any manner or medium without written
permission of the author. Please report suspected violations
to hfinley@mum.org
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