More Modess
booklets: Growing Up and Liking It
(complete booklets: 1944,
1949, 1957, 1963, 1964, 1970, 1972, 1976, 1991 The Personal
Products Company, U.S.A.) (many covers, 1944-1978)
Wrapped Modess pad
for dispenser (1930s?) - Modess ad, U.K., 1936 - True or False?
Modess ad in The American Girl magazine,
January 1947
Panties: Modess "Sanitary
Shield" (two-band pad holder in
crotch; 1970s; U.S.A.)
Modess "Panti-kini"
(two-band holder to hold pad in crotch;
1960s-1970s, U.S.A.)
Many more women's underpants
See also Ads for
Teens
"A
Teaching Guide for Menstrual Hygiene" (cover, 1962,
Personal Products Corp., U.S.A.)
"A Teacher's Guide to
Feminine Hygiene" (cover, 1973,
Personal Products Corp., U.S.A.)
"Educational Material
on Menstruation furnished by the makers of
Tampax" (1966) U.S.A.
Folder with huge
number of information sheets, etc.
"Educational Portfolio
on Menstrual Hygiene" (1968)
U.S.A. Teacher's kit for Modess sanitary
napkins, menstrual tampons and
panties (mostly complete)
"From Fiction to Fact:
a teaching guide about puberty,
menstruation and the human reproductive
system" (complete
1966, 1986, Tambrands,
U.S.A. The 1966 version is part of the huge
"Educational Material
on Menstruation furnished by the makers of
Tampax," 1966)
"Teacher's kit"
(complete, early
1950s, Personal Products Corp., U.S.A.)
How
shall I tell my daughter? [Daughter
in the 1969 edition] (complete
booklets, 1963, 1969, Personal
Products Co.) See covers
of
Modess booklets. Excerpt about how
to fasten a pad to a belt and about sanitary
panties & a funny story from the 1969
booklet.
Modess (Johnson
& Johnson, U.S.A.): 1927 Gilbreth report to
Johnson & Johnson about Modess -
newspaper ads 1927-28
- "Silent Purchase"
ad, June 1928 - ad, 1928
- ad, April 1929 ("Don't
weaken,
Mother") - ad, June 1929 ("Never mind, Mother,
you'll learn") - ad about concealing
pad, 1930 - ad
compared with Kotex ad, 1931 - ad, 1931 - wrapped Modess pad
for dispenser, 1930s? - Ad, U.K., 1936 - True or False? ad
in The American Girl magazine, January 1947
- Australian ad,
1957 - ad (1956)
with "Modess . . . . because" ad
incorporated into it - ad for "Growing Up
and Liking It" booklet (1963, Modess) -
actress Carol Lynley
in "How shall I tell my daughter?" booklet
ad (1955) - Modess . .
. . because ads (many dates) - French ad, 1970s?
- ad, French,
1972, photo by David Hamilton - Personal Digest
leaflets (6), 1966-67: describe Modess
products - How Modess
Sanitary Napkins Began: excerpts
from"A Company That Cares: One Hundred Year
Illustrated History of Johnson and Johnson"
Booklets
menstrual hygiene companies made for girls,
women and teachers - patent
medicine - a list
of books and articles about menstruation - videos
|
Nancy's
Biggest Day at Camp (1941)
Puberty, menstrual education
booklet for girls (Personal
Products, U.S.A.)
Girls saw this booklet the year
after they saw rival Kotex's
booklet As
One Girl to Another, a
cheerier and charming work. Nancy,
whose pigtails establish her
innocence and inexperience, takes
an emotional beating from her
campmates because of what she
doesn't know, especially about
mens-, well, you know.
Nevertheless, some readers might
have easily identified with her.
You won't find anatomical
drawings here, which might have
bored girls. The hardware, well,
software, aspect takes the stage:
how to fold and pin the darned
pads, which had troubled women for
years (see a 1920s Kotex
instruction sheet).
Even though the company that
made Modess made tampons,
it didn't offer them to these
young readers undoubtedly because
of the threat of "losing their
virginity" and other moral
degradations before they were into
their teens, a public
relations problem exasperating
Tampax for years mentioned
in its company
history.
I thank the donor for this
and many other items donated to
this museum!
|
Below:
Front cover, which
measures 4 1/2 x 6" (11.4
x 15.4 cm)
The back cover is blank. No color
appears in the booklet.
|
|
 |
Below: That
thunderhead over Nancy's head
bodes ill for the bullied girl.
Is she thinking, "OMG, please, I
need help!"
Um, she's probably thinking "Something's
biting my leg. Hurry up and take
the picture!"
|
 |
NEXT |
covers &
intro 2-3
4-5 6-7 8-9 10-11 12-13 14-15 16-17 18-19 20-21 22-23
Wrapped
Modess pad for dispenser
(1930s?) - Modess ad,
U.K., 1936 - True or
False? Modess ad in The
American Girl magazine, January
1947
Growing Up
and Liking It (complete
booklets: 1944,
1949, 1957, 1963, 1964, 1970, 1972, 1976, 1991 The
Personal Products Company, U.S.A.)
(many covers,
1944-1978)
How shall I
tell my daughter? [Daughter
in the 1969 edition] (complete
booklets, 1963,
1969,
Personal Products Co.) See covers of
Modess booklets. Excerpt
about how to fasten a pad to a
belt and about sanitary panties
& a funny story from the 1969
booklet.
|
|
© 2010 Harry Finley. It is illegal to
reproduce or distribute any of the work on
this Web site in any manner or medium
without written permission of the author.
Please report suspected violations to hfinley@mum.org
|