Lilia (U.K., pad
in a tube, 1930s?). Generous gift from Andrew Smith, Wales, United
Kingdom.
More Modess:
See more of these Modess leaflets.
1927 Gilbreth
report to Johnson & Johnson about Modess
newspaper ads 1927-28
"Silent Purchase"
ad, June 1928
ad, 1928
"Modernizing Mother"
ads: #1, February 1929 ("Mother
. . . don't be quaint"); #3 April 1929 ("Don't weaken, Mother");
#5, June 1929 ("Never
mind, Mother, you'll learn")
ad about concealing
pad, 1930
ad compared with
Kotex ad, 1931
ad, 1931
wrapped Modess pad
for dispenser, 1930s? Ad,
U.K., 1936
True or False? ad in
The American Girl magazine, January 1947
Australian ad, 1957
ad (1956) with
"Modess . . . . because" ad incorporated into
it
ad for "Growing Up
and Liking It" booklet (1963, Modess)
actress Carol Lynley
in "How shall I tell my daughter?" booklet ad
(1955)
Modess . . . . because
ads (many dates) - and threw in household
tips.French ad,
1970s?
ad, French, 1972,
photo by David Hamilton Personal
Digest leaflets (6), 1966-67: describe
Modess products
How Modess Sanitary
Napkins Began: excerpts from"A Company
That Cares: One Hundred Year Illustrated
History of Johnson and Johnson"
Panties: Modess "Sanitary Shield"
(two-band pad holder in crotch; 1970s; U.S.A.)
Modess "Panti-kini"
(two-band holder to hold pad in crotch;
1960s-1970s, U.S.A.)
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MUSEUM OF MENSTRUATION AND WOMEN'S
HEALTH
Personal Digest
Folder showing
Modess products, 1966, U.S.A.
Personal Products Company (Johnson &
Johnson
The
former Tambrands, maker of
Tampax (history), kindly
donated the leaflet.
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Below:
Click on the
small pictures to see
enlargements.
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Below:
In the bottom box read "the only
major manufacturer
specializing in sanitary
protection products."
How about Kotex,
a division of
Kimberly-Clark? But Kotex
did not have the word
"company" after it. I
guess that's the
difference.
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Below:
The next two pages are BELOW.
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Below:
One contributor to this museum
regards Modess as the best pad of its
time.
The ghost-like white lines behind
the type on the left-hand page form
a figure from the famous Modess ...
because ad campaign, which the
great
photographer Diane
Arbus contributed to
although apparently half heartedley.
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NEXT | See more
of these Modess leaflets
- Meds tampons
(U.S.A. and elsewhere, box and tampon, 1967,
Personal Products Company) -
Meds (box & tampons, 1940s-1950s?) -
Lilia (U.K., pad in
a tube, 1930s?). Generous gift from Andrew Smith, Wales, United
Kingdom.
pamphlet introducing
Meds to the world (1930s) - Meds box &
tampons, 1970, New
Zealand - 1941
ad -
Several Personal Digest
leaflets - 1967 ad
- undated instructions here
and here. - Australian ad, 1950s
Panties: Modess "Sanitary Shield"
(two-band pad holder in crotch; 1970s; U.S.A.)
Modess "Panti-kini"
(two-band holder to hold pad in crotch;
1960s-1970s, U.S.A.)
Lilia (U.K., pad in
a tube, 1930s?). Generous gift from Andrew Smith, Wales, United
Kingdom.
© 2011 Harry Finley. It is illegal to
reproduce or distribute any of the work on
this Web site
in any manner or medium without written
permission of the author. Please report
suspected
violations to hfinley@mum.org\
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