See Australian douche ad
(ca. 1900) - Fresca
douche powder (U.S.A.) (date ?) - Kotique douche liquid
ad, 1974 (U.S.A.) - Liasan
(1) genital wash ad, 1980s (Germany) - Liasan (2) genital wash
ad, 1980s (Germany) - Lysol
douche liquid ad, 1928 (U.S.A.) - Lysol douche liquid ad,
1948 (U.S.A.) - Marvel
douche liquid ad, 1928 (U.S.A.) - Midol menstrual pain
pill ad, 1938 (U.S.A.) - Midol
booklet (selections), 1959 (U.S.A.) - Mum deodorant cream ad,
1926 (U.S.A.) - Myzone
menstrual pain pills ad, 1952 (Australia) - Pristeen genital spray
ad, 1969 (U.S.A.) - Spalt
pain tablets, 1936 (Germany) - Sterizol douche liquid
ad, 1926 (U.S.A.) - Zonite
douche liquid ad, 1928 (U.S.A.)
The Perils of Vaginal
Douching (essay by Luci Capo Rome) - the odor page
See how a woman wore
a belt in a Dutch ad. See a classy 1920s ad for a belt
and the first ad (1891) MUM has for a belt.
See how women wore
a belt (and in a Swedish ad).
See a modern belt
for a washable pad
and a page from the 1946-47
Sears catalog showing a great variety.
More ads for
napkin belts: Sears,
1928 - modern
belts - modern washable
- Modess, 1960s
Actual belts in the museum
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
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Ad for Brevia Confetti
menstrual tampons & panty pads
(pantiliners)
(13 June 1988, Kimberly-Clark Corp., in Elle
magazine, France)
See the second
Confetti page
This must be one
of the longest ads ever for a
menstrual product: four consecutive
pages, and the pages are
large, 22.5 cm x 29.5 cm (about 8
15/16" x 11 11/16"). It's beautiful
and cheerful. Well, it's French!
Kimberly-Clark, the manufacturer, is
American and makes Kotex, which
doesn't usually radiate cheer (see an
ad for American
teens from four years later; but
see another K-C ad, its attitudinal
opposite, for German
teens. The company is everywhere!).
But maybe the colorful
pad-and-tampon packaging is actually
intended to disguise its contents, not
celebrate menstruation and life and
having fun, etc. In any case, in a
magazine known for its beautiful
design, beautiful clothes and
beautiful models, the company felt an
Elle-like spread would appeal to its
readers, which I think it did.
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These give an overview of
the four pages. The first two pages of
the ad, for pantyliners,
are at top; the reader then flips the
page and finds the bottom two, for a tampon.
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Here are the pages
enlarged.
I know enough French to be dangerous,
so I will take a stab at translation.
First, the heading:
Confetti, my
little bit of silliness
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My translation attempt:
Confetti, my
little bit of silliness, again
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MORE on
the second Confetti page.
See French ads for o.b.
tampons (1989; very
clever!) and Modess
pads, showing nudity.
© 1999 Harry Finley. It is illegal to
reproduce or distribute any of the work on this
Web site in any manner or
medium without written permission of the author.
Please report suspected violations to hfinley@mum.org
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