Similar ads for teens: 1942, 1943, 1944, World War II era, Great booklet (1956), 1948, 1949, 1949, 1950s, 1952, 1953, 1964
Teen ads directory - Kotex pads - Tampons and underpants on this site.
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Are you in the know? menstrual pad ad for girls, February 1946, Kimberly-Clark Corp.
Woman's Home Companion magazine, U.S.A.

Irving Nurick (1894-1963) illustrated this ad as he did the whole "Are you in the know?" series. His girls and boys are usually blonde, slender and baby faced. No one's poor - oh, sure, they may be short of money now and then since they're kids dependent on allowances from their (pa)rents. (See another feminine ideal from decades earlier.)

I wonder how much Kotex coached the artist in creating his WASP (white Anglo-Saxon Protestant) kids. "Irving Nurick" sounds Jewish, not WASPish. He illustrated other companies' ads from at least the 1940s on and nailed the ideal American teenager for that era. But Kotex (and its main competitor Modess) had usually advertised to a middle-class-and-above clientele anyway; that would continue for the next couple decades.

The text, as always, was sprinkled with funny slang and solutions to teenagers' problems. The answer to one problem was always Kotex. And always white.

Similar ads for teens: 1942, 1943, 1944, World War II era, Great booklet (1956), 1948, 1949, 1949, 1950s, 1952, 1953, 1964 - Teen ads directory - Kotex pads - Tampons and underpants on this site.


NEXT teen ad
Similar ads for teens: 1942, 1943, 1944, World War II era, Great booklet (1956), 1948, 1949, 1949, 1950s, 1952, 1953, 1964 - Kotex pads - Tampons and underpants on this site. Teen ads directory - Kotex pads - Tampons and underpants on this site.

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