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Are
you in the know? menstrual pad
ad for girls, October 1953
Kimberly-Clark Corp. , U.S.A.,
Today's Woman magazine
Another ad featuring WASPs
- white Anglo-Saxon Protestants -
by Jewish artist Irving
Nurick.
Other people occupy "service"
roles: the black blowing the
trumpet on the bebop record cover,
the barber - Italian? - and the
grumpy WASPy 'rent puffing the
cigar. And the artist
himself.
Like, all white - just
like Kotex.
But contrary to what you might
think not all WASPs are
perfect (like Florence
Colgate, below).
Kotex knew that too and introduced
STUPOR-MAN
to prove it. Hm, where is he - oh,
here
it is. (There are big
disadvantages to this sometimes
chaotic Web site. I have ADHD, as
well as another
stone in the scale. And
another one? I was booted out of
my step-family because of this
museum. There are days I regret
having started MUM. But not
today.)
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Below:
Mr. Nurick's Kotex had been
advising girls since the early 1940s and continued into the 60s,
when the artist died (1963).
See
the Very
Personally Yours booklet
(1948) advertised at
bottom. And see two other
V.P.Y.s: 1961
& 1981.
The 1948 booklet praises
Allah, something
Muslims might be as puzzled
about as believers in other
religions.
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Below:
The artist drew a range of emotion
precisely.
But, boy, everyone looks
alike - like Florence
Colgate, at right!
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Below:
the ad's WASP faces, male and
female, closely resemble Florence
Colgate's, chosen on scientific
principles (of course) as the most
beautiful face in Britain
in 2012, 59 years after the ad
appeared. That suggests a
long-standing cultural norm.
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© 2012 Harry Finley. It is illegal to
reproduce or distribute any of the work on
this Web site in any manner or medium
without written permission of the author.
Please report suspected violations to hfinley@mum.org
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