More ads for teens (see also introductory page for
teenage advertising): Are
you in the know?
(Kotex napkins and Quest napkin powder, 1948,
U.S.A.), Are
you in the know?
(Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts,
1964, U.S.A.), Freedom
(1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
More ads for teens: See
a Modess True or False?
ad in The American Girl magazine, January 1947,
and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad
(1955) - Modess . . . .
because ads (many dates). Freedom (1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
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Patriotism in
menstrual hygiene!
"Are You in the Know?" (Kotex sanitary
napkins, U.S.A., May 1944)
Read the discussion of this ad's
patriotism and its faces on the "and I promised
Mom - " page (Kotex, May 1943)
and read
something about "Are You in the
Know?" ads in general. And see a Canadian
"Are You in the Know?" ad from the
same year.
Look how the male and female faces
are essentially identical
(see enlargements at the bottom of the
page); the females differ mainly by
hairdo, but are equally tall, whereas
the identical boys even have identical
haircuts - they are uniform, even
in height, all a goal of the military.
But later "Are You in the Know?" ads
also often use the same faces.
Here are my theories
about these faces.
The ad cleverly compares battle camouflage
to menstruation
camouflage. In that section we
read "Then,
be gay!"
Times change, don't they? See a Midol ad about gay-ness -
er, gaiety.
Compare to another Kotex war ad,
"Are You in the Know?" (May 1943, The
American Girl magazine), where the
faces are virtually identical.
See blowups of two
illustrations below the main ad.
Five
pictures, long download! I broke
the ad into three chunks to make
a faster download in an era when
most everyone, myself included,
had slow connections.
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Compare faces and salute the flag in
another Kotex menstrual pad war ad,
"Are you in the know?" in May 1943, The
American Girl magazine (U.S.A.)
© 1998 Harry Finley. It is
illegal to reproduce or distribute any
of the work on this Web site in any
manner or medium without written
permission of the author. Please
report suspected violations to hfinley@mum.org
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