More ads for teens (see also introductory page for
teenage advertising): Are
you in the know?
(Kotex napkins and Quest napkin powder, 1948,
U.S.A.), Are
you in the know?
(Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts,
1964, U.S.A.), Freedom
(1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
More ads for teens: See
a Modess True or False?
ad in The American Girl magazine, January 1947,
and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad
(1955) - Modess . . . .
because ads (many dates).
|
Kotex menstrual pads "Are you in the
know?" ad for teenagers, 1950s, U.S.A.
For years copywriters for Kotex
produced Are
you in the know? advertisements
for teenage American girls (see more
at left and at the bottom of this
page). The text and pictures are great
remnants of long-gone America. As I've
mentioned elsewhere, you'll find only Caucasians in
these ads, boys' faces look
like the girls' (both babyfaced), and
the advice they give, and their
more-formal dress, suggest at least a
middle-to-upper-middle-class
audience. Times have
certainly changed!
More comments below the ad.
See a more complete discussion
elsewhere.
|
|
So, what's a droon (text under first
picture)? It's probably teenage
contemporary slang or a Kotex
invention; the Oxford English
Dictionary for that time doesn't list
it. It can't be the droon of a recent
childrens' book.
In the second picture: Kleenex comes
from the same company as Kotex,
Kimberly-Clark.
I think "allowance" gives away their
high-school ages as opposed to college
in the restaurant situation.
|
See more
dancing in a "Are you in the
know?" for
1952.
More ads for teens (see also introductory
page for teenage advertising): Are you in the
know?
(Kotex napkins and Quest napkin
powder, 1948, U.S.A.), Are you in the
know?
(Kotex napkins, 1953, U.S.A.),
Are you in the
know?
(Kotex napkins and belts, 1964,
U.S.A.), Freedom (1990, Germany),
Kotex (1992, U.S.A.),
Pursettes (1974, U.S.A.),
Pursettes (1974, U.S.A.),
Saba (1975, Denmark)
© 2006 Harry Finley. It is
illegal to reproduce or distribute any
of the work on this Web site in any
manner or medium without written
permission of the author. Please
report suspected violations to hfinley@mum.org
|
|