More ads for teens (see also introductory page for
teenage advertising): Are
you in the know?
(Kotex napkins and Quest napkin powder, 1948,
U.S.A.), Are
you in the know?
(Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts,
1964, U.S.A.), Freedom
(1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
More ads for teens: See
a Modess True or False?
ad in The American Girl magazine, January 1947,
and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad
(1955) - Modess . . . .
because ads (many dates).
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Kotex menstrual pads "Are you in the
know?" ad for teens, 1952, U.S.A.
For years copywriters for Kotex
produced Are
you in the know? advertisements
for teenage American girls (see more
at left and at the bottom of this
page). There are only Caucasians in
these ads, boys' faces look
like the girls', and the advice they
give, and their dress (notice the
tennis duds), suggest at least a middle-to-upper-middle-class
audience. Times have
certainly changed!
More comments below the ad.
See a more complete discussion
elsewhere.
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Look at the old-fashioned desks in
the second picture, at right. And how
dressed up the kids are. Is this high
school or college? Either way it
contrasts hugely with how Americans
dress today.
"P.C." for "privileged character"
surprises - but maybe this was Kotex
talk rather than an expression current
at the time.
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See
another dancing "Are you in the
know?"
ad, 1950s
More ads for teens (see also introductory
page for teenage advertising): Are you in the
know?
(Kotex napkins and Quest napkin
powder, 1948, U.S.A.), Are you in the
know?
(Kotex napkins, 1953, U.S.A.),
Are you in
the know?
(Kotex napkins and belts, 1964,
U.S.A.), Freedom (1990, Germany),
Kotex (1992, U.S.A.),
Pursettes (1974, U.S.A.),
Pursettes (1974, U.S.A.),
Saba (1975, Denmark)
© 2006 Harry Finley. It is
illegal to reproduce or distribute any
of the work on this Web site in any
manner or medium without written
permission of the author. Please
report suspected violations to hfinley@mum.org
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