See more
Tampax items: Was
Tampax the first French commercial tampon?
Tampax
menstrual tampons, 1938, France and U.S.A.
compared. American ad from August 1965 - nudity in
an ad: May 1992 (United
Kingdom) - a sign
advertising Tampax during World War II - the
original patent
- an instruction
sheet from the 1930s
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
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Tampax
magazine ad in Marie Claire,
1938 (month unknown)
France
A Dutchman who has generously
contributed many items and scans to
MUM contributed these scans, plus
some commentary.
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Below:
Size and month unknown, 1938. Marie Claire
magazine.
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Below:
My translation:
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Also from 1938:
Three more French
Marie Claire Tampax ads and a countertop
display ad.
Dutch
ads (and here)
for Tampax.
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A month of vacation
becomes for you an entire month
of vacation!
With TAMPAX, every day of the month
is a day of unconcern and freedom!
The best days of vacation, madame, are
sometimes spoiled by little troubles
that Nature doesn't spare any woman.
With Tampax you're able to forget them
from now on.
Tampax is a new method of protection
based on the principle of internal
absorption, well known by gynecologists.
It's a tiny tampon of long-fiber
surgical cotton, very absorbent and
extremely compressed. So small that 2 or
3 Tampax only take a very discreet place
in your purse.
Tampax is worn internally. No
pads, no belts, no pins, no irritation,
no discomfort, no odor. Invisible under
the lightest dress, under the snuggest
bathing suit. Tampax is truly completely
safe. And yet the woman who uses it
absolutely cannot detect it.
More sanitary, safer, satisfying all
medical concerns, Tampax gives comfort,
freedom... it makes you truly
forget the only inconvenience of being a
woman. Tampax will satisfy all who are
rightfully concerned with being neat,
always immaculate.
[BOX:] TAMPAX eliminates PADS, BELTS AND
PINS
EVERY NORMAL WOMAN CAN USE TAMPAX
The patented applicator tube into which
each tampon is inserted greatly
facilitates the positioning of Tampax
and perfectly guarantees hygiene and
cleanliness.
TAMPAX Menstrual Tampons
SANITARY PROTECTION BY INTERNAL
ABSORPTION
[LEFT COLUMN:]
Of course, that day like the other days
you sun bathe on the beach!
Run, jump without fear, carefree as
a child, Canoeing, tennis, cycling,
beach games, all sports are
allowed. because Tampax can't move
even in the most vigorous exercise.
15 francs for a BOX OF 10 sufficient for
a month
SOLD IN PHARMACIES, HERBALISTS,
DEPARTMENT STORES AND ALL GOOD STORES
HAVING A SHELF OF SANITARY GOODS.
TRIAL BOX: 5 FRANCS
If you don't find Tampax at your usual
shop immediately write C.E.G.M. (Tampax
M.C.), rue du Bac, Asnières
(Seine) while enclosing 5
francs in stamps or check. You'll
receive a Trial Box.
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More
Tampax items: See instructions
for the 1936 Tampax - See Dutch
Tampax ads from 1938 (and here,
virtually identical to a contemporary
American ad) - American ad from August 1965
- nudity in an ad: May 1992 (United
Kingdom) - a sign
advertising Tampax during World
War II - the original patent
- an instruction
sheet from the 1930s
copyright 2014 Harry Finley
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