See more
Tampax items: Was
Tampax the first French commercial tampon?
Tampax
menstrual tampons, 1938, France and U.S.A.
compared. American ad from August 1965 - nudity in
an ad: May 1992 (United
Kingdom) - a sign
advertising Tampax during World War II - the
original patent
- an instruction
sheet from the 1930s
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
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Tampax ad, Marie
Claire, 1938 (month unknown)
France
A Dutchman who has generously
contributed many items and scans to
MUM contributed these scans, plus
some commentary.
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Below:
Size and month unknown. Marie Claire
magazine.
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My translation:
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Also from 1938:
Three more French
Marie Claire Tampax ads and a countertop
display ad.
Dutch
ads (and here)
for Tampax.
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The concept seems bold ...
The results are marvelous!
Tampax makes you forget the only
disadvantage of being a WOMAN
Discovering Tampax, a woman hardly
believes that such freedom, such comfort
are finally possible. For the first time,
a sanitary protection frees her from all
discomfort, all care during the several
difficult days that repeat every month.
Tampax is invisible under the lightest
gown, the snuggest bathing suit. The woman
who uses it is absolutely not aware of its
presence.
Because Tampax is worn internally.
Simply adopting the principle of internal
absorption well known to physicians,
Tampax is a very small piece of surgical
cotton (the best quality absorbent) highly
compressed by a patented process. It can't
come out of place even with the most
intense exercise.
No more pads, belts or pins. Subverting
the customs of another age, Tampax
delivers such freedom of movement,
cleanliness, a security so complete that
all who try it don't want to return to the
old fashioned methods.
[BOX] Tampax eliminates pads, belts and
pins.
ALL NORMAL WOMEN CAN USE TAMPAX.
The patented applicator tube into which
each tampon is inserted greatly
facilitates the positioning of Tampax and
perfectly guarantees hygiene and
cleanliness.
TAMPAX Menstrual Tampons
SANITARY PROTECTION BY INTERNAL
ABSORPTION
[LEFT COLUMN]
It's a revolution ... but men will never
know!
Are you worried about a surprise in your
cycle? No one would know about two or
three Tampax held discreetly in your bag.
15 francs for a BOX OF 10 sufficient for a
month
SOLD IN PHARMACIES, HERBALISTS, DEPARTMENT
STORES AND ALL GOOD STORES HAVING A SHELF
OF SANITARY GOODS.
TRIAL BOX: 5 FRANCS
If you don't find Tampax at your usual
shop immediately write C.E.G.M. (Tampax
M.C.), rue du Bac, Asnières (Seine)
while enclosing 5 francs in stamps
or check. You'll receive a Trial Box.
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More
Tampax items: See instructions
for the 1936 Tampax - and the box,
etc. See Dutch
Tampax ads from 1938 (and here,
virtually identical to a contemporary
American ad)American ad from August 1965
- nudity in an ad: May 1992 (United
Kingdom) - a sign
advertising Tampax during World
War II - the original patent
- an instruction
sheet from the 1930s
copyright 2014 Harry Finley
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