And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
|
The Oakland
[Cal.] Tribune advertised Wix
on Sunday, June 10, 1934
and
The Sears,
Roebuck catalog (U.S.A.)
advertised Wix menstrual tampons in
its 1934 Fall-Winter
catalog
Embarrassment
was an issue Sears exploited for years
- but it was also a convenience for
women. Embarrassment had forced Kotex
to sell its napkins from the tops of
sales counters in the 1920s (see here), where
a woman also deposited her money into
a box. Self-service stores today use
the same technique, although even shy
women must face a cashier.
The price listed on the side of the
box in the MUM
illustration is $0.50, which
might mean this particular box was
made later than the above ad - or just
that Sears sold it cheaper.
|
 |
Above:
Newspaper ad from the Oakland [Cal.]
Tribune, Sunday, June 10, 1934, bottom
right of page 28[?] next to an ad
entitled "That Old Neck," below. Hope
never fades but maybe wrinkles do. The
ad above
mentions a woman advising about
feminine hygiene; she might have used
this card to
instruct potential customers. Tampax
also had customer advisors, and a
booth at the 1939 World's Fair. Other
tampons also featured women in bathing
suits, like fax,
pads not being suited to them. Read who this "woman
thoroughly versed in feminine
hygiene" might be.
|
 |
Below: the ad in the Sears, Roebuck
catalog for fall-winter, 1934.
|
 |
|
© 1998 Harry Finley. It is
illegal to reproduce or distribute any
of the work on this Web site in any
manner or medium without written
permission of the author. Please
report suspected violations to hfinley@mum.org
|
|