Other Modess ads:
another from 1928, 1931,"Modess . . . . because"
ads, the French
Modess, and the German "Freedom"
(Kimberly-Clark) for teens.
See a prototype of
the first Kotex ad.
See more Kotex items: Ad 1928 (Sears and Roebuck catalog)
- Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - 1920s booklet in Spanish showing
disposal method -
box from about 1969 -
Preparing for Womanhood
(1920s, booklet for girls) - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Early Modess menstrual
pad ads, 1927-28
Newspapers, U.S.A.
Modess, which Johnson & Johnson
made to compete with Kotex,
developed at least partly from the
research of Dr. Lillian Gilbreth, the
famous efficiency expert and center of
the book and film Cheaper by the Dozen.
She wrote a report (here) to
Johnson & Johnson in January,
1927, that uncovered women's desires
and dislikes about menstrual pads.
J&J seems to have taken her
recommendations seriously - simple box design
is one - as you can see in these ads
and here.
Note the cross, typical of early
menstrual supplies. Both Johnson &
Johnson and Kimberly-Clark, which made
Kotex, made bandages before menstrual
pads so you can see a connection. (See
a Kotex cross.)
But
the cross exphasized the medical
connection and "bandaging a wound."
A retired teacher kindly sent the
electronic files of the ads.
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Below:
from The Oakland [California] Tribune,
June 7, 1928.
This beautiful ad also features the silent
purchase coupon.
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Next: an odd
newspaper ad from 1938.
Other Modess ads:
another from 1928, 1931,"Modess . . . . because"
ads, the French
Modess,
and the German "Freedom"
(Kimberly-Clark) for teens.
© 2006 Harry Finley. It is illegal to
reproduce or distribute work on
this Web site in any manner or medium without
written permission of the author.
Please report suspected violations to hfinley@mum.org
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