See ads for
menarche-education booklets: Marjorie May's Twelfth
Birthday (Kotex, 1932), Tampax
tampons (1970, with Susan Dey), Personal Products
(1955, with Carol Lynley), and German o.b. tampons (lower
ad, 1981)
And read Lynn Peril's series
about these and similar booklets!
Read the full text of the 1935 Canadian edition
of Marjorie May's Twelfth Birthday, probably
identical to the American edition.
More ads for teens (see also introductory page for
teenage advertising): Are
you in the know?
(Kotex napkins and Quest napkin powder, 1948,
U.S.A.), Are
you in the know?
(Kotex napkins and belts, 1949, U.S.A.)Are you in the know? (Kotex napkins, 1953, U.S.A.),
Are you in the know? (Kotex napkins and belts,
1964, U.S.A.), Freedom
(1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
See early tampons
and a list of tampon
on this site - at least the ones I've cataloged.
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The Museum of Menstruation and Women's
Health
Pages from Sears, Roebuck and Company
catalog,
1928 (top) & 1936
showing menstrual pads, tampons, napkin belts
&
sanitary aprons & underpants
Women wore sanitary aprons under
their clothing to protect them from
staining by leaking menstrual blood.
Sears sold many varieties for many
years, including lead-weighted ones
and some
with attached garters, shown on a
mannequin at the museum.
Besides Kotex
(and see a box
and pads from this era) Sears
sold Cellu-Ettes
pads
on these pages, which look very
much like today's wingless panty pads.
By 1928 there were many companies
selling pads, including the Modess of
today. Most companies eventually
failed.
Kotex started selling its pads in vending machines in the
1920s; women could also order them by
phone.
In addition to large magazine ads
(represented by the famous 1928 ad of
the first "real" woman in
menstrual hygiene advertising, the
photographer Lee Miller - long down-load
time!
), Kotex also made small
well-designed ads for
newspapers.
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Below:
In the 1936 catalog the menstrual
products zoo was large and changing.
See Holly-Pax
and Wix, at
right.
See also belts,
at bottom, and underpants
(bottom, too!).
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© 2008 Harry Finley. It is illegal
to reproduce or distribute any of the
work on this Web site in any manner or
medium without written permission of
the author.
Please report suspected violations to
hfinley@mum.org
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