How
to sell Kotex page for trade
publications, probably early 1920s, U.S.A.
"Your
Image is Your Fortune!," Modess
sales-hints booklet for stores, 1967
(U.S.A.)
First Tampax? & first
tampon with applicator (1931-33?): box, tampon,
instructions, plus newspaper ad from
1934 - Tiffany bowl celebrating
the 50th anniversary of Tampax - 1936: box, tampon, patent (with
a short account of the invention of Tampax by Dr.
Earle Haas, and of the first Tampax president,
German immigrant Gertrude Tenderich)
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"Tampax tampons PRESENT FOR 1968
(MORE SALES MORE PROFITS)"
Advertising campaign folder for Tampax
menstrual tampons
(aimed at dealers?), 1968,
U.S.A.
9 new ads for
magazines
As with the 1963, 1964, 1966
& 1967
folders, I believe Tampax made
this folder of its new ads
for dealers and business
associates. Certainly other
companies did the same thing (see
links under the text).
This group of ads exudes, like
the other ad campaign folders, the
feeling of class and can-do
attitude, the latter being one of
the advantages
promoted for tampons from the
beginning. The classiness is
sportier than the decades-long Modess
campaign of few words and of
women in evening dress. The Modess
dresses (I believe) are from haute
couture (or thereabouts)
companies; the Tampax clothing
seems to come from middle-brow
designers accessible to
everybody although more
so upper-middle class. Modess failed;
Tampax lives.
How to
sell Kotex page for trade
publications, probably early
1920s, U.S.A. - "Your Image is
Your Fortune!," Modess
sales-hints booklet for stores,
1967 (U.S.A.) - "Your 'Keys'
to More Profits," Kotex
brochure for retailers. 1960s.
(U.S.A.) - First Tampax? &
first tampon with applicator
(1931-33?): box, tampon,
instructions, plus newspaper
ad from 1934 - Tiffany bowl
celebrating the 50th
anniversary of Tampax - 1936: box, tampon,
patent
(with a short account of the invention of
Tampax by Dr. Earle Haas,
and of the first
Tampax president, German
immigrant Gertrude Tenderich)
- Teachers'
guides - Menstrual
educational booklets for girls
& parents
I thank Tambrands, the former
maker of Tampax, for generously
donating this folder!
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BELOW:
The 6 pages
of the folder (small versions):
front; 3 interior, one with pocket
for 9 loose
glossy ad pages; and 2
back.
Click on the ads or the links to
see them enlarged
or just click the NEXT under the
last picture.
The closed folder measures 10.5 x 14" (26.7
x 35.6 cm).
The folder paper is heavy.
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INTERIOR
(enlarge left,
center
& right
sides) 3 pages.
The CENTER page has a dark
blue flap that holds the 9
new glossy ads (empty
here;
see the ad
pages). The ads you
see are printed
onto the folder itself.
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At RIGHT:
The reverse
side of the
folder. The
CENTER
page
forms the BACK
of the folder when it's
folded up.
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An envelope
similar to this
one holds
the folder.
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© 2008 Harry Finley. It is illegal to
reproduce or distribute work on
this Web site in any manner or medium
without written permission of the author.
Please report suspected violations to hfinley@mum.org
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