How
to sell Kotex page for trade
publications, probably early 1920s, U.S.A.
"Your
Image is Your Fortune!," Modess
sales-hints booklet for stores, 1967
(U.S.A.)
First Tampax? & first
tampon with applicator (1931-33?): box, tampon,
instructions, plus newspaper ad from
1934 - Tiffany bowl celebrating
the 50th anniversary of Tampax - 1936: box, tampon, patent (with
a short account of the invention of Tampax by Dr.
Earle Haas, and of the first Tampax president,
German immigrant Gertrude Tenderich)
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"Sales and Profits are FLYING HIGH with
TAMPAX tampons"
Advertising campaign folder for Tampax
menstrual tampons
(aimed at dealers?), 1967,
U.S.A.
7 new ads
As with the 1963, 1964
& 1966
folders, I believe Tampax made
this folder of its new ads
for dealers and business
associates. Certainly other
companies did the same thing (see
links under the text).
This group of ads exudes, like
the other ad campaign folders, the
feeling of class and can-do
attitude, the latter being one of
the advantages
promoted for tampons from the
beginning. The classiness is
sportier than the decades-long Modess
campaign of few words and of
women in evening dress. The Modess
dresses (I believe) are from haute
couture (or thereabouts)
companies; the Tampax clothing
seems to come from middle-brow
designers accessible to
everybody although more
so upper-middle class. Modess failed;
Tampax lives.
How to
sell Kotex page for trade
publications, probably early
1920s, U.S.A. - "Your Image is
Your Fortune!," Modess
sales-hints booklet for stores,
1967 (U.S.A.) - "Your 'Keys'
to More Profits," Kotex
brochure for retailers. 1960s.
(U.S.A.) - First Tampax? &
first tampon with applicator
(1931-33?): box, tampon,
instructions, plus newspaper
ad from 1934 - Tiffany bowl
celebrating the 50th
anniversary of Tampax - 1936: box, tampon,
patent
(with a short account of the invention of
Tampax by Dr. Earle Haas,
and of the first
Tampax president, German
immigrant Gertrude Tenderich)
- Teachers'
guides - Menstrual
educational booklets for girls
& parents
I thank Tambrands, the former
maker of Tampax, for generously
donating this folder!
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BELOW:
The four
pages of the folder:
front, two interior one with
pocket for 7
loose glossy ad pages
and one page listing the places
the ads will appear, and
back.
Click on the ads or the links to
see them enlarged
or just click the NEXT under the
last picture.
The closed folder measures 10.5 x 14" (26.7
x 35.6 cm).
The folder paper is heavy.
|
FRONT
(enlarge)
of folder
|
INTERIOR
(enlarge left
& right
sides) two pages; the ARROWS
show the open top &
side of the single pocket
containing 7 loose glossy
ad pages (empty
here;
see the ad
pages) and 1 page of
places
the
ads will appear.
The ads you see are printed
onto the folder itself.
I added the yellow line to
show the border between
the pages.
|
BACK
(enlarge)
of folder
|
 |
 |
 |
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An envelope similar to this
one contained
the folder.
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NEXT: Discussion
- Folder front Folder center:
left right Folder back - Glossy ADS #: 167 168 169 170 171 172 173 - List (page 2) of places the
ads will appear || See the
advertising folders for 1963 (with
6 ads), 1964 (with
8 ads) & 1966 (with
7 ads). || How to sell
Kotex page for trade
publications, probably early
1920s, U.S.A. - "Your Image is
Your Fortune!," Modess
sales-hints booklet for stores,
1967 (U.S.A.) - "Your 'Keys'
to More Profits," Kotex
brochure for retailers. 1960s.
(U.S.A.) - First Tampax? &
first tampon with applicator
(1931-33?): box, tampon,
instructions, plus newspaper
ad from 1934 - Tiffany bowl
celebrating the 50th
anniversary of Tampax - 1936: box, tampon,
patent
(with a short account of the invention of
Tampax by Dr. Earle Haas,
and of the first
Tampax president, German
immigrant Gertrude Tenderich)
- Teachers'
guides - Menstrual
educational booklets for girls
& parents. See the
promotional folder for the next
year, 1964.
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