See the early New Freedom pad
-an early ad for New Freedom (1971) - more underpants - similar Modess
leaflets
See other flushable pads: Society
(American?, 1920s - 1930s?), Modess (American,
1972) and Sani-Flite (American, 1971)
And, of course, the first Tampax AND - special
for you! - the American fax tampon,
from the early 1930s, which also came in bags.
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
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Promotional leaflet for the new New Freedom adhesive
menstrual pad, ca. 1971 (Kotex, U.S.A.)
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Women had complained for decades about pads (for example, in the famous
Lillian Gilbreth report to Johnson & Johnson,
1928): they shifted position, roped (twisted like a rope) and the attachment
devices sometimes irritated or injured the wearer.
In the early 1970s Kotex introduced New Freedom pads,
which used adhesive to stick to the crotch of close-fitting underpants,
a much better method. Modess (Personal Products Company) introduced Stayfree
adhesive pads soon afterward; Olympic gymnast Cathy
Rigby famously promoted them.
Tambrands, former maker of the Tampax tampon, generously gave this leaflet to this museum.
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Above: Front of leaflet
Left: Back page
Unlike a lot of recent developments in menstrual hygiene, the "totally
new concept" WAS new: the pad stuck onto the crotch of regular underpants
rather than attaching with pins, clasps, a belt, etc. (For example, see
a loop attachment in a Modess "Sanitary Shield.")
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The two interior pages. Most of the leaflet promotes the
revolutionary stick-in-panties feature rather than the pad itself.
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See the early New Freedom pad
-an early ad for New Freedom (1971) - more underpants - similar Modess
leaflets
© 2000 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner or medium without written permission
of the author. Please report suspected violations to hfinley@mum.org
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