MORE New
Freedom (U.S.A.), an early beltless pad (by Kotex);
box bears a copyright of 1970 - ad November 21, 1971,
The Milwaukee Journal - ad using named person, 1978 -
promotion leaflet (date unknown) - ad, 1985, showing
disposal bag
Another Kimberly-Clark corporate history, Four Men and
a Machine: Commemorating the Seventy-fifth
Anniversary of Kimberly-Clark Corporation (1947)
Corporate history of Tampax: Small Wonder:
How Tambrands began, prospered, and grew (1986)
How Modess Sanitary
Napkins Began:
excerpts
from"A Company That Cares: One Hundred Year
Illustrated History of Johnson and Johnson"
"Cooperation"
Excerpts (U.S.A., 1931-34)
Sometimes funny publication for Kimberly-Clark
employees during the Great Depression
Marjorie May, three booklets, 1935
main page
See a Kotex ad
advertising this booklet.
See Kotex items: First ad (1921; scroll
to bottom of page) - ad 1928 (Sears
and Roebuck catalog) - Lee
Miller ads (first real person in a menstrual
hygiene ad, 1928) - Marjorie
May's Twelfth Birthday (booklet for girls, 1928,
Australian edition; there are many links here to Kotex
items) - Preparing for
Womanhood (1920s, booklet for girls; Australian
edition) - 1920s booklet in Spanish showing disposal method - box from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads
on the Ads for Teenagers
main page
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The Museum of Menstruation and Women's Health
New Freedom towels (sanitary
napkins) and pantie set (Kotex)
Ad in (magazine?/newspaper?) Fabulous
208 (United Kingdom, 10 February 1973)
Menstruation, Kotex, Cellucotton,
menstrual hygiene, history, sanitary napkin,
pad, panties, panty
The top text in the ad reads
"Confidence
is knowing that nothing can possibly
go wrong."
But something
HAS gone wrong! A hawk-beaked
monster wearing jeans has
wrapped its wings around the
presumably menstruating woman, who I
guess is wearing the Kotex towel and
pantie set - NOT the kind of protection
she needs right now!
Judging by its talons and smile, she
has only seconds to live!
Soon we'll see just jeans, a fur coat,
and a Kotex towel and pantie set
strewn on the desolate (U. K.?) beach,
the hideous raptor disappearing into
the clouds bearing its bloody (in two
ways), wriggling prey!
Wow, let me recover from writing that.
Pretty good, huh? Publishers, wait
your turn at hfinley@mum.org!
Phew, I've caught my breath.
Another Kotex ad presents a vastly different
woman and a self-satisfied man.
And did you know that Kotex once
peopled - er, personed - a
series of ads with - gasp! - just a
MAN?? Not in English, of course,
but in Dutch. And the French,
naturally, ran their own just-male
menstrual ads.
Oh, wait, I just rediscovered on
my own site an
ad praising the MEN who
helped the Mølnlycke pad
company reach second place in
sales in the Netherlands
(1978)! I never know what I'll
find on this site.
By the way, the Kotex-wearing model -
who doesn't look very worried in spite
of what I wrote - looks like the
popular model who once appeared in a
1970s Sports Illustrated swimsuit
issue - oops, now you know I once
looked at the swimsuit issue! At least
she seems to be on her element, a
beach, although not the sunny place
she once enjoyed.
Was she at the end of her career, washed up
on the shore? Posing for Kotex could indicate
that.
Posing for a Kotex ad (unintentionally) at the
start of her career drove the first
actual person in a menstrual products ad
from the U.S. to France and to fame.
Read early
articles about
Cellucotton, the wadding inside a Kotex pad
that the company created.
I thank the
donor of the ad!
Below: The page measures
8 11/16 x 11 5/8" (22.8 x 29.7 cm).
See a 1970s Kotex "panti" with a
similar gripper.
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