See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates).
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The Museum of Menstruation and Women's Health
Two Libresse menstrual napkin ads
(1977, the Netherlands)
These ads illustrate what the
Mølnlycke company was selling
in the Netherlands right before it
attained #2 status behind Kotex. The
company praised
the men involved in making this
possible, in 1978.
The kind Dutchman who has sent so
many items to MUM sent these scans
and information.
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Below: Slipvast means "secure in the
panties." The man in this photo
sits next to a package with a picture
of this woman. The ads below appeared
in one of the 2 major Dutch weekly
woman magazines, Libelle or Margriet,
writes the Dutch donor.
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Below:
The headline reads "I have no monthly
problem."
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