Kotex ad emphasizing shame,
1992. Similar Kotex
ad in Malaysia.
Compare the American "Modess,
because . . ." ads, a French Modess ad, a
French ad featuring just a man!,
and ads for teens.
See Kotex items: First ad (1921) -
ad 1928 (Sears and
Roebuck catalog) - Lee
Miller ads (first real person in
amenstrual hygiene ad, 1928) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - Preparing
for Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in Spanish
showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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Kotex menstrual panty pad ad with a man and no
woman,
The Netherlands, 2000
I know of only three other ads for
menstrual hygiene featuring just a
man. Two are for the French Nana and
still puzzle me (here and
here). The other is
almost a mirror of this one but for
Malaysia - a Muslim country! And he
smirks. But in general I think it's
healthy to connect men with
menstruation although not in the sense
that only a man could cause such
misery, which led a Welsh woman to
write me, "When I was in school we
used to say 'Henry was here,' as only
a man could cause such pain and
inconvenience." (See Words and
expressions for menstruation,
Wales section.)
The man says, "Unbelievable. . . so
thin, now I get why I don't see
anything."
Margot van Mulken kindly sent me
this ad, one of scores, along with
many photocopies as part of her
research for her article "De
verpakking van maandverband: De
ontwikkeling van retoriek in
tijdschriftadvertenties" in Tidschift
voor Genderstudies, 2005-1.
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