See some Kotex first-campaign ads: general discussion and
ad prototype - January
1921 - May 1921 - November 1921
See more Kotex items: First ad (1921) -
ad 1928 (Sears and
Roebuck catalog) - Marjorie
May's Twelfth Birthday (booklet for girls,
1928, Australian edition; there are many links
here to Kotex items) - 1920s booklet in Spanish
showing disposal
method - box
from about 1969 - Preparing
for
Womanhood (1920s, booklet for girls) - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
|
Kotex doesn't
show! Kotex menstrual pad ad,
January, 1927 (U.S.A.)
Kotex's 1920s ads represent the
beautiful illustration of the era. And
what better contrast than rich
clothes, rich women and - yuck! -
menstruation? It heightened the
anxiety of the viewer but also allowed
a peek into the dreamland of the rich.
Details are below the top picture.
The ad measures 10.5 x 13.75" (ca.
26.5 x 34.9 cm), normal for the time.
Ah, the good ol' days!
See two
other Kotex ads about clothing: 1932 &
1955.
|
|
|
Upper-class ladies have typified
early Kotex ads, especially in the
1920s. But Modess shared that
clientele in its "Modess
.
. . .because" ads. See similar
Kotex ads: general
discussion
and ad prototype - January
1921 - May
1921 - November
1921.
|
|
If looks could kill! The maid's
probably wondering if she can put
anything on the table for dinner that
night while holding the rich bi-, er,
ladies' clothing. Note that they're
all white and pretty. The ladies seem
awfully affected.
|
|
Kotex represented liberation for
many women since it replaced washable pads.
Traveling women would often have to
burn their washable pads, an expensive
option for poorer women. But Kotex
itself was not cheap.
|
See two other Kotex
ads about clothing: 1932 & 1955. See some Kotex
first-campaign ads: general
discussion a
nd ad prototype - January
1921 - May 1921 - November 1921
© 2006 Harry Finley. It is illegal to
reproduce or distribute any
of the work on this Web site in any manner or
medium without
written permission of the author. Please report
suspected violations to hfinley@mum.org
|