Marjorie May, three booklets, 1935 main page
See a Kotex ad
advertising this booklet.
See Kotex items: First ad
(1921; scroll to bottom of page) - ad 1928 (Sears and Roebuck
catalog) - Lee
Miller ads (first real person in a
menstrual hygiene ad, 1928) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links
here to Kotex items) - Preparing for
Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in
Spanish showing disposal
method - box
from about 1969 - "Are you in the
know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
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Ad for the Kotex Not a shadow of
a doubt campaign, and for
the menarche booklet Very
Personally Yours (U.S.A., 21
Sept. 1952, Parade magazine, a
Sunday newspaper supplement)
Kotex ran
many ads for its Not a shadow of
a doubt ad campaign,
expressing a favorite theme: concealment of
menstruation. At least one
other Kotex campaign had this
theme: the Phantom
Kotex
series from the 1930s.
The
booklet is one of a series of
Kotex puberty booklets (Marjorie May and As One Girl to
Another);
and Kotex was not the only
company that made them (see
above).
Note the
television set in the
background, a fairly new thing
in 1952. My family, middle
class, didn't get one until the
mid 1950s, and, I assure you,
didn't dress up to watch it,
like these folks. The woman is
reading something that looks
suspiciously like TV Guide.
Read Lynn Peril's series
about these and similar booklets!
See the cover
of the "Very Personally Yours"
booklet this ad offers.
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See more ads for
teenagers. See the
cover
of the "Very Personally Yours"
booklet this ad offers.
© 2007 Harry Finley. It is
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work on this Web site in any
manner or
medium without written permission
of the author. Please report
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