See more ads for
menarche-education booklets: Marjorie May's Twelfth
Birthday (Kotex, 1933), Tampax
tampons (1970, with Susan Dey), Personal Products
(1955, with Carol Lynley), and German o.b. tampons (lower
ad, 1970s)
And read Lynn Peril's series
about these and similar booklets!
See more Kotex items: First ad (1921) -
ad 1928 (Sears and
Roebuck catalog) - Lee
Miller ads (first real person in
amenstrual hygiene ad, 1928) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links here to
Kotex items) - Preparing
for Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in Spanish
showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See
more ads on the Ads for
Teenagers main page
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MUSEUM OF MENSTRUATION AND WOMEN'S HEALTH
Menarche ads for Tampax tampons (1989) and
Kotex (1966)
Below:
March 1989, Seventeen magazine.
Actress Carol Lynley (at least it sure
looks like her) must be thinking,
"What a downer!" (More of her
menstrual ads here.)
She
looks so different from most of
similar ads - especially the girl at
the bottom of this page! But,
truthfully, the actress probably
reflected the attitude of most
menstruating women (read some of those
feelings here).
Tampon ads for girls just beginning to
menstruate are rare; the stretching or
breaking of the hymen - "loss
of virginity" - lurks in the
back of parents' minds and especially
in Hispanic cultures. It was an
obstacle that troubled Tampax early
on.
Someone clipped the coupon at the
bottom (the black area).
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Below:
A much more upbeat girl in this ad for
the Kotex Introductory Kit, in Woman's
Day magazine, Nov. 1966. It resembles
menarche ads from the 1930s.
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See more ads
for menarche-education booklets: Marjorie May's
Twelfth Birthday (Kotex, 1933),
Tampax tampons
(1970, with Susan Dey), Personal Products
(1955, with Carol Lynley), and German
o.b. tampons
(lower ad, 1970s)
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© 2007 Harry Finley. It is
illegal to reproduce or distribute any
of the work on this Web site in any
manner or medium without written
permission of the author. Please
report suspected violations to hfinley@mum.org
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