And, of course, the first Tampax AND -
special for you! - the American fax
tampon, from the early 1930s, which also
came in bags.
See a Modess True
or False? ad in The American Girl
magazine, January 1947, and actress Carol Lynley in
"How Shall I Tell My Daughter" booklet ad
(1955) - Modess . . .
. because ads (many dates).
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"Remember
how simple life used to be?"
ads, 1967 & ?, Kotex ad for
stick menstrual tampons
Regressing to a pre-menstruation
age would be the wish of many
women - at least if it meant no
periods. Just read what some women
have said.
Maybe more than in any other ad
Kotex zips the viewer back to
idyllic childhood. Even the
drawing looks childish in its
simplicity and ragged lines
although as someone who drew for publications,
I promise you it took a talented
adult to create the pictures.
In the second ad Kotex
challenges Tampax (and most
tampons) here by mentioning the
stick applicator ("insertion
wand"! Talk about the magic of
childhood!), not a tube
applicator, Tampax's great
contribution. The wooden
stick was biodegradable and
ecologically sound, in contrast to
the tampons that used plastic
applicators (for example, Meds, by
Modess; Playtex and others).
These two ads formed part of a
series.
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Below:
The April 1967 ad measures 10 3/8
x 13 3/8" (26.5 x 34 cm).
Publication unknown.
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Below:
The irregular outlines strengthens
the feeling that some (happy and
nonmenstruating) kid drew it.
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© 2007 Harry Finley. It is
illegal to reproduce or distribute
work on this Web site in any
manner or medium without
written permission of the author.
Please report suspected
violations to hfinley@mum.org
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