See the fax
tampon and the almost identical tampon Nunap
sold probably about the same time, both
probably made of Cellucotton, the component
of Kotex.
See other marketing devices: Ad-design contest for
menstrual products in the United Kingdom; "Your Image is Your
Fortune!," Modess sales-hints booklet
for stores, 1967 (U.S.A., donated by
Tambrands, 1997)
See early tampoms Wix
and Dale and a bunch of other
earlier ones.
See some Kotex items: First ad
(1921) - ad 1928 (Sears
and Roebuck catalog) - Lee Miller ads
(first real person in amenstrual hygiene ad,
1928) - Marjorie
May's Twelfth Birthday (booklet for
girls, 1928, Australian edition; there are
many links here to Kotex items) - Preparing for
Womanhood (1920s, booklet for girls;
Australian edition) - 1920s booklet in
Spanish showing disposal
method - box
from about 1969 - "Are
you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
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B-ettes menstrual tampon (U.S.A., about
1939)
the open display box
Procter & Gamble kindly donated the
box and contents as part of a gift of
scores of menstrual products.
Below: the B-ettes
Corporation sent this free
counter-display box to drug stores
as an enticement to order more
(read the "letter"
accompanying this, part of a
proposal).
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The counter display
holds only two packs; I'm sure the
company didn't want to go broke
giving away free samples.
The dark areas,
including text, is the blue of the
display box. The white areas are
actually light blue.
No text appears on
the sides or bottom, which would warm
Dr. Lillian Gilbreth's heart,
as it helps disguise the contents.
As soon as we reach
the only item not meant for
customers' eyes, the proposal,
red flashes at us, blue
disappearing altogether.
The Good
Housekeeping guarantee logo, to
the right of the word B-ettes on
the pack top, is printed on a
cellophane-like material and
adheres to the cover.
The bottom pack
arrived at MUM opened; undoubtedly
eyes at Tampax inspected it over
sixty years ago. Procter &
Gamble then inherited the box when
it bought Tambrands in 1997,
generously sending it to MUM in
2001.
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© 2001 Harry Finley. It is illegal to
reproduce or
distribute any of the work on this Web site
in any
manner or medium without written permission
of
the author. Please report suspected
violations to hfinley@mum.org
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