Always ad text writing contest result, Sassy magazine, May 1994, with the published cartoon ad. The 15-year-old winner's text was drastically altered. - 1997, Dutch ad, (geen uitweg, no exit) woman on desert island.

Midol booklet for adults (selections), 1959
Midol ads,
1911-1961
Midol tin containers for pills, 1911-1970s?
See Kurb, Midol's competitor from Kotex.
Spalt pain tablets, 1936 (in Nazi Germany)
Booklets for girls (mostly) directory
HOMEPAGE
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links:
HOMEPAGE |
MUM address & What does MUM mean? |
Email the museum |
Privacy on this site |
Who runs this museum?? |
Amazing women! |
Art of menstruation (and awesome ancient art of menstruation) |
Artists (non-menstrual) |
Asbestos |
Belts |
Bidets |
Birth control and religion |
Birth control drugs, old |
Birth control douche & sponges |
Founder bio |
Bly, Nellie |
MUM board |
Books: menstruation & menopause (& reviews) |
Cats |
Company booklets for girls (mostly) directory |
Contraception and religion |
Contraceptive drugs, old |
Contraceptive douche & sponges |
Costumes |
Menstrual cups |
Cup usage |
Dispensers |
Douches, pain, sprays |
Essay directory |
Examination, gynecological (pelvic) (short history) |
Extraction |
Facts-of-life booklets for girls |
Famous women in menstrual hygiene ads |
FAQ |
Feminine napkin, towel, pad directory |
Founder/director biography |
Gynecological topics by Dr. Soucasaux |
Humor |
Huts |
Links |
Masturbation |
Media coverage of MUM |
Menarche booklets for girls and parents |
Miscellaneous |
Museum future |
Norwegian menstruation exhibit |
Odor |
Olor |
Pad, towel, napkin directory |
Patent medicine |
Poetry directory |
Products, some current |
Puberty booklets for girls and parents|
Religion |
Religión y menstruación |
Your remedies for menstrual discomfort |
Menstrual products safety |
Sanitary napkin, towel, pad directory |
Seguridad de productos para la menstruación |
Science |
Shame |
Slapping, menstrual |
Sponges |
Synchrony |
Tampon directory |
Early tampons |
Teen ads directory |
Tour of the former museum (video) |
Towel, pad, sanitary napkin directory |
Underpants & panties directory |
Videos, films directory |
Words and expressions about menstruation |
Would you stop menstruating if you could? |
What did women do about menstruation in the past? |
Washable pads |
Read 10 years (1996-2006) of articles and Letters to Your MUM on this site.
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

 
Museum of Menstruation and Women's Health
Former museum - future - visit to the museum comic strip

Ad for Always Slender for Teens menstrual pads
4 consecutive pages, September 1987 (page 1)
Seventeen magazine, U.S.A

Are these ads expensive? Four pages? They must be in this very competitive industry. And for small patties of absorbent material!

This museum has a Tampax memo showing how much a competitor, Pursettes, spent on advertising in this very magazine but that was almost 25 years before the ads below.

Other menstrual products companies have bought several consecutive pages of advertising but it's rare.

Seducing the reader with heart-warming stories is not rare. At least the company affixed its logo to the first page and put ADVERTISEMENT in the top right corner so the reader would know it's not editorial text.

But the stories don't have to be heart warming. Carefree seduced a German audience with a dense technical text that only announced its commercial tie halfway through the second of two pages; the first page was clearer. Who in the world had time to read it?

Directing teens to certain products is not new, of course. Booklets and pantypads have sought out that ever-increasing market in the knowledge that girls starting out with one company will often stay with that company until menopause.

Below: Click on the page of the 4 consecutive-page ad you want to see.
Each page measures 8 1/8 x 10 7/8" (20.6 x 10.88 cm).

Next page. Pages 1  2  3  4 

More Always:
Always
ad text writing contest result, Sassy magazine, May 1994, with the published cartoon ad. The 15-year-old winner's text was drastically altered. – 1997, Dutch ad, (geen uitweg, no exit) woman on desert island.


 

© 2016 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium
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