See a Tampax
tampon ad a week later in the same magazine. Wrapped Kotex pad from
dispenser, 1930s, U.S.A.
Compare a more somber American
ad for Kotex from five years earlier
More Midol: Midol booklet
(selections), 1959, and Midol ad, 1938
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nefa menstrual napkins
(damesverband),
the Netherlands, 18 February 1967, ad
in Libelle magazine
Besides cleaning up its logo from
1938 (here),
this ad shows a much cooler model, not
the possibly ecstatic earlier woman -
but still "Dutch" looking. Just a few
years years later Dutch menstrual
products manufacturers began showing
people of color
- and men! - reflecting
immigrants from outside Europe and a
typically Dutch openness to sex and
the sexes.
See another Nefa ad that spotlights
women's fashion.
The Dutch contributor of so many
things to MUM kindly sent this ad.
See a Dutch
o.b. tampon ad from 8 years
earlier that points out that o.b. can mean more
than one thing!
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Read the translation underneath the
ad.
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My translation:
nefa brings young allure 21
February [1967] before the news at
10:30 pm on Netherlands II
[channel].
Be self confident in great fashion
. . . in the most up-to-date
fashion. For instance, in this
cheerful model. Designed for the
woman of 1967 by Sophie and Johnny.
--Self confident with comfort
'67: nefa from now! Modern and
soft and more absorbent like
no other. With unique comfort, like
the perfect fit, which holds its
shape. And with the new no-odor
[English!] (which disinfects at the
same time) for imperceptible safety!
nefa
the most purchased brand: available
in drugstores, pharmacies [which
also sell prescriptions; drugstores
don't, the same as in Germany],
drapers [a dealer in clothing and
dry goods] and specialty shops.
See this model also in "Living
Bodies" . . . 21 February, before
the news at 10:15 on Netherlands II.
Did you notice that the text uses
exclamation marks only when
promoting nefa, not the dress?
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See a Dutch o.b.
tampon ad from 8 years earlier that points out
that o.b. can mean more
than one thing!
Wrapped Kotex pad from dispenser, 1930s,
U.S.A.
© 2007 Harry Finley. It is
illegal to reproduce or distribute any
of the work on this Web site in any
manner or medium without written
permission of the author. Please
report suspected violations to hfinley@mum.org
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